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Web Design & Development
What is Website Development?
The development of a website is how it functions. This is how the site flows allowing the user to have the most favorable online experience as possible. The functionality of a website can keep users returning time after time.
What does the design process entail?
The design of the site, is the thoughtful and engaging package that entices the online visitor to navigate your website and see what you are all about. While the most effective website designs have each of these aspects in a harmonious marriage of beauty and brains, it is often difficult to find a website design company with a staff that can provide you with both. TechNola’s team of design professionals have the artistic know-how to take your ideas and inforamtion and bring them to life in colorful, functional, and beautiful layout. In every website design we create, we generate opportunities for you to promote your products, offerings and services.
Our custom e-commerce solutions cover everything you need to sell your products, track your customers, process your transactions and so much more. Our team of professionals are capable of building an on-line store that is specific to your business. Having the ability to manage your online transactions and sales effectively, smoothly and completely is our goal.
We have the solutions you need, from collection of funds ranging from full database inventory systems to online donation forms. Whether you’re an established business looking to operate your own online store, or a company interested in finding out what steps to take next, we are here to help.
Email marketing helps you keep customers and prospects coming back—by using attractive, professional-looking email communications to stay in regular touch with them and build strong customer relationships. It's better and more effective than regular email.
It's quick to send emails, and it's quick to see results with real-time reports. You can even schedule email delivery for when your audience is most likely to check email, so you'll increase the likelihood they'll read it and take action.
Search Engine Optimization (SEO)
Search engine optimization is a method of getting your website to rank higher in search engines—such as Google, Yahoo or Bing. A search engine optimization campaign pairs on-site optimization with off-site tactics, which means you make changes to your site itself while building a portfolio of natural looking back links to increase your organic rankings. When Internet users search for your products or services, your website needs to be the first one they find. SEO helps the search engines recognize your relevance to specific keywords that people search for online. The search engine optimization process includes researching keywords, creating content, building links and making sure your website is visible in the search engines.
With an increase amount of attention, SEO is a powerful way to expand your business. Our mission is to create a search engine friendly site, using interactive marketing opportunities and put those strategies to use.
Search Engine Marketing
Pay per click marketing is a great way to quickly get your site in front of your potential customers. Skillfully handled pay per click search engine marketing placement can save you lots of money and drastically increase your ROI. Our professionals will strategically manage your campaign (or offer pay per click consulting) so your message reaches the largest audience possible. Pay per click, SEO and other search marketing strategies complement each other to generate revenue before and after you establish natural search engine rankings. This powerful marketing service can help you start building a strong customer base.
We can manage your account in many different ways, starting with daily budgets, managing on-line auctions, as well as stting specific geographically regions, which your ad will only be displayed. We advise or clients on what we believe is the best option to spend their money. We will work with you on creating and managing a key word marketing plan by researching relevant key words, designing a budget, write the copy, track the results, and make necessary changes for your campaign.
With all that is available today, we can help you get started by creating a Facebook page related to your business, designing a blog, sending out tweets to your followers using a simple method of texting, as well as, enhancing your business or personal profile on Linkedin. We can also setup a Youtube account to stream videos right to your site instantly.
There are a wide range of advertising and marketing opportunities associated with social media marketing. These opportunities range from placing banner or Pay Per Click ads on the site, to using the social media outlet as an extension of your companies website to step outside of your normal marketing strategy and reach new users.
Social Media is sometimes referred to as Social Marketing, or Social Outlets. Social media sites consist of Facebook, Twitter, LinkedIn, Myspace, Flickr, Blogs, and YouTube, to name a few.
Mobile Website Design
By 2013, more people will use mobile phones than PCs to get online, according to Gartner. In mid-2011, we also reached the point at which consumers were spending more time on their mobile devices than on their PCs.
In such an environment, a site designed to be viewed on a desktop PC comes across as woefully lacking. Say you're accessing such a site from the Safari browser on your iPhone. The first thing you're likely to notice is that it takes a relatively long time to load. The second thing is that the type on the page is pretty small. It might take a lot of zooming and pinching to navigate the site as well. If you have Flash on your site, it's not going to come across at all on an iPhone.
Yet currently, most businesses haven't optimized their sites for mobile. Jesse Haines, group marketing manager for Google Mobile Ads, says the company canvassed its large advertisers early in 2011 and found only 21% have launched a mobile site.
The staff at TechNola can help you build a clean and professional mobile website for your business.